# Marketing

Articles and insights on marketing.

**Crafting a Memorable Brand Identity for Your WordPress Website**  
Introduction: Brand Building Strategies Today’s competitive digital world makes crafting a unique brand identity for your WordPress website all the...  
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**The Beginner’s Guide to Starting Your WordPress Blog**  
Starting a WordPress blog is an excellent way to build brand awareness and establish your authority in a particular niche....  
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**7 Behavioral Design Principles to Guide Your Landing Pages**  
An online presence is crucial for every business that wants to engage with consumers and get them interested in your...  
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**7 Reasons Why You Should Outsource WordPress Services for Your Business**  
Cultivating a strong online presence for your brand is one of the most important endeavors that you’ll engage in as...  
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**WordPress Tips: Why Your Marketing Tactic Is As Important As Your Site Build**  
A great deal of emphasis is placed on the value of developing a finely optimized WordPress website and for good...  
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**The 6 Best SEO Tools You’ll Find Online**  
Did you know that most users never go past the first 5 results when searching online? Think about that. You...  
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**SEO vs PPC: What’s the Difference and Which Should You Use?**  
When it comes to driving traffic to your website, you have two choices, SEO and PPC.  Your first question is...  
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**Exactly What Does Google Search Console Do, Anyway?**  
It should come as no surprise that a business’s Google rankings are among the most important metrics for success. After...  
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**SEO Solutions: What Is SEO (And Why Do I Need It?)**  
The U.S. SEO (search engine optimization) market is estimated to be worth about $80 billion. And any business with a...  
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**A Beginner’s Guide to Google Search Console: The Basics**  
Google Search Console was officially launched in 2015, although it existed before under a different name. It went by Google...  
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